Search Engine Optimization
is continuously changing and if you don’t change with it, you’ll com out on the losing end. The rules often change before you’ve even learned them well.
There’s no constant winner anymore. Even though there’s no guarantee that your business model is going to be viable 6 months from now, you can stay on the top if you learn to surf the waves
and keep moving in the “right” direction.
SEO New Strategies 2014 – SEO New Techniques 2014 – How Can I Learn SEO?
First, let’s look at what we use to do in SEO, and now, shouldn’t do anymore… because it will only hurt your rankings and not help them at all!
Before you learn
“new SEO techniques,”
it’s important to forget the old ones. These techniques will not yield any results now, and any time or money you invest in them will be a waste.
So let’s get started with the magic ingredients, and also, the strict “no-nos” of the
SEO Definition: Even the definition has changed over the last few years.
1. Keywords Stuffing
Keyword Stuffing is an age old SEO technique which used to yield very good results in the past. Not now…
In this technique, a particular keyword is targeted and is repeated many times all over the page.
In the title, in the meta description, meta keywords, the subheadings, over and over in the article, and in as many places as one can find.
Sometimes creative methods are employed to hide this overuse from the viewer. Doing things like coloring the keyword the same as the background or hiding it out of the viewable area, etc.
The first “death-knell” for keyword stuffing was brought by Google’s Penguin update.
Penguin was specially designed to detect websites and pages that were using Keyword Stuffing as a technique, and penalize them.
Once the penalty was levied, these pages stopped ranking and because the penalty was levied on the entire website, the other pages from the website started ranking lower too.
So if your SEO consultant is talking about ‘Keyword density’, and about the importance of putting keywords in every heading, subheading and repeating it a particular number of times in
the paragraph, then it’s time to tell him that things are not waddling the same way anymore.
The Fix: Use the keyword once in the main heading, in the meta title, once in the meta description, and then do not force yourself to keep repeating it in every paragraph.
Instead write a nice and informing article that would maintain the flow of the language and structure. Don’t avoid using the keyword if it is required.
This way you won’t be violating the guidelines.
2. Link Building / Link Wheels
Link building was the best SEO advice anybody could have given you till the end of last year.
Aggressive SEO practitioners were making thousands and thousands of links pointing to their content using specialized automated software and reaping giant profits from that.
Link building hacked into the most basic premise of Page Rank, the single most important ingredient for ranking on Google.
Page Rank works on the principle that if other pages are linking to some content then it’s more valuable than the content that has no incoming links. So the more links a page has pointing to it,
the more valuable it becomes.
Page Rank worked pretty well for a really long time because it also factored the value of the page that has the link. So content that had links from the high Page rank websites were getting more respect and a higher ranking.
This gave birth to the link-building industry and link-wheels. SEO companies built thousands of pages with content, and created giant link farms just to create links pointing to the pages they
wanted to rank.
Hundreds of thousands of blog pages were written, and links embedded. Millions of fake profiles created linking back to other pages that needed Page Rank juice.
It worked very well for a while, so well that it convinced everybody that search was broken.
That’s what gave birth to all those ‘we’re-not-google’ search engines that claimed they cracked search better than Google.
That caused Google to start thinking, and they reworked their algorithm to lower the importance of Page rank.
There were rumors that many sites were blacklisted and getting links from them would actually lower your page rank, not increase it.
Profile links were also considered a strict no-no.
So link building wasn’t such a hot thing anymore, very suddenly. Definitely not going the farm method, which meant indiscriminately building links to your page.
Link wheels were more sophisticated and lasted a bit longer.
A link wheel was basically a pretty large collection of blogs or pages that you created just for the purpose of link-building.
You’d fill the pages with original content or articles and create links pointing to other similar pages and to the target page that you wanted to rank. This way all the pages would help each other rank, and they would together send ranking juice to the main page.
But now Google has a special contempt for link wheels. They have built technology to identify link wheels and to penalize websites that use a link wheel to rank their pages.
The Fix: The focus now should be on high quality links, and not the number of links. Latest SEO News
The idea of building hundreds of blogs and linking from there isn’t viable anymore. Instead, find genuine blogs that are being maintained by genuine people and get your links there.
That’s the new way to rank higher on the the search engines. The ways that worked yesterday are like the “black and white” TV’s of 60 years ago… No value now!
Search engine optimization should be re-done for your sites by a professional that really understands “how to do” it. The NEW SEO will work!
Author: Steve Berchtold