Marketing your local business today isn’t like it was for Ma and Pa’s business…
We know we all need customers to keep us going, but, with no customers there is really not much reason to be in business. Attracting customers is the biggest challenge that you will face as a business which is why you need effective marketing.
If you own a local business, you’re probably suffering from a drop in demand for your products or services as a result of the recession we’re in. Statistics show that small local businesses are making 30% to 50% less than they were just a few years ago.
Marketing Your Business the Traditional Way Doesn’t Work Anymore:
The truth is, the marketing techniques that were solid and reliable for local businesses to use to reach their market in the past, are no longer working.
Yellow Pages ads, newspapers and other types of hard copy advertising are just not bringing in business. That’s because people don’t use them anymore.
Businesses that are still using outdated forms of advertising are throwing away thousands of dollars on ineffective marketing every month.
If you are one of those people still investing in those type of ads, ask a few people where their Yellow Pages are. Most will tell you that they put them in the recycling bin shortly after it arrived. What does that tell you about the money you are spending?
Marketing your business with ineffective advertising is throwing your money away.
Consumers are looking to the internet to find information about the services and products they want, even locally. So, if businesses want to reach new customers they simply have to have a quality internet presence. And that doesn’t mean some lame website that a friends kid put together!
Marketing your business with effective websites:
Websites that rank well are well thought out, interesting, personable and informative. They use a variety of savvy online marketing techniques in order to stand out from their competitors.
If you have a site with no keywords in it and almost very few back links, you’re missing the boat and will never get to the top of the search engine results.
Specific Marketing Strategies For Marketing Your Local Business:
There are specific marketing strategies that are unique to internet marketing. If you don’t use internet marketing strategies, unique to marketing your local business, your website will not get traffic and you will not attract new clients.
One of the stumbling blocks slowing most local businesses from implementing these strategies, is that they simply have no idea what needs to be done.
Online marketing is so new and such unfamiliar territory for most people marketing their small business, that they don’t know where to start.
You spend so much time running your business, taking care of your clients and managing your staff that you don’t have the time to learn something as complex as online marketing techniques.
If You’re Marketing Your Business, Do you know the answer to these questions:
What are long-tail keywords and why do you use them?
What is keyword density in content?
How do you set up an auto responder and use it?
How do you change the tags on your website?
How do you create effective videos and audio for your website?
If you are like most business owners marketing your business, you can’t answer these questions. That’s perfectly normal.
You spend time focusing on other aspects of your business, ones that you do need to master. But now you need to learn more!
The time has come for the average owner, marketing his local business, to discover exactly what needs to be done in order to effectively put an online marketing plan in place.
Changes In Marketing Your Business:
Today, local business owners are in a thinner market. They need more work. They need to attract more clients. They need to adapt to the changing economy.
The market is changing, and if you are marketing your business, you need to understand how to reach that market that is changing. Understanding the change and meeting the challenges of it are essential to survival.
Here’s an example: One local business was spending $8000 per month on Yellow Pages advertising, that cost more than it was bringing in.
It doesn’t take long before you realize that a situation is a losing cause and needs to be fixed. So they stopped the ad. So now they have an $8000 budget for marketing, but don’t know where to put it, because they don’t know internet marketing.
More than 2.6 billion local searches are performed online every month. This number grows by more than 50% each year. In fact, 80% of people search online before they make a purchase. Therefore business owners need to be online in the most search effective way.
The Potential For Marketing Local Business Profit:
Using online marketing can easily result in an increase in sales of tens of thousands of dollars.
By putting online marketing strategies to work, you’re not only positively impacting your own business, you are improving your local economy. More money is being spent locally.
You don’t have to downside or layoff. In fact, your business will grow, despite the economy because you are reaching those who are looking to buy from businesses like yours.
Online marketing has the potential for exponential profit. If you are not ready for your business to double or even more, don’t market your business online!
Marketing Your Business Online:
The following statistics give you a glimpse of how people are using the internet:
64% of U.S. Gross Domestic Product comes from local businesses.
4.2 million local small businesses are in the $500,000 to $20,000,000 range.
98% of searchers choose a business that is on page 1 of the results they get.
41% of clicks go to the #1 ranked site in a search
These statistics prove the importance of prioritizing an online marketing strategy to get to the top of the search results for your businesses keywords.
Marketing your business in the right way will yield a huge increase in more new clients, customers and profits!
Author: Steve Berchtold