5 PPC Advertising Tips For Better PPC Results
Pay-per-click advertising can be expensive, tedious, time-consuming, and sometimes downright overwhelming to get right.
There are plenty of
campaigns that start off sounding good during the planning stages and fall flat during the actual execution.
Effective results and great ROI makes all the effort worth while. Here are five tips for getting a better ROI from your
PPC Management should always include…
1. Embrace Negative Keywords
Avoid paying for unwanted traffic by using negative keywords effectively. When you use negative keywords, your ad will not show to users entering search queries that include a negative keyword that you specify.
For example, if you’re a new car dealership, you could list the word “used” as a negative keyword for your PPC campaigns. So, if a user searches for “new and used cars”, your ad will not show.
Using negative keywords effectively can help filter out traffic that doesn’t match your target market (keep the tire-kickers out so you don’t waste your money on them).
2. Geo-Based Keywords PPC Search Engine Marketing
In online marketing, location can be everything. If you’re targeting customers in Miami, you don’t want people in San Diego clicking on your ads (wasted ad spend).
All major search engines have geo-location features that use IP addresses to present ads specific to a searcher’s location. You can narrow down your focus by adding location to your keywords, by using the full name of your state, the state abbreviation, or just the city name if it’s distinctive enough.
To get more out of your location-based keywords, mix it up with different variations.
3. Give Your Ads Calls-to-Action
When someone clicks your ad, you know that you you’ve at least piqued their interest. CTAs (Call To Action) like “learn more” and “click for a free estimate” encourage a clicker to take action without feeling pressure to commit to a decision. Most people are afraid of clicking if they don’t know where that click will lead.
Let searchers know exactly what they’re getting by using CTA’s such as “click here for free shipping” or “get started with a free download,” to make it clear what their click means for them.
4. Use Keyword Phrases
Searchers who know what they’re looking for tend to be specific with the terms they type in that search box. Somebody shopping for “coats” is most likely to type in something like “red fall coats” in an effort to get more specific search results.
By using various keyword phrases throughout your content, you have a better shot at coming up in somebody’s search engine results page. By getting more “targeted,” you also get away from overused keywords that are not likely to produce results.
5. Don’t Default to the Homepage as Your Landing Page
A homepage is not necessarily a landing page. Don’t automatically send searchers directly to a generic homepage if another page on your site is more specific. Choose the landing page that best matches your ad copy. In other words, your landing page should be a continuation of your PPC ad copy with more details and additional CTA’s.
Finally, take the time to test and analyze your PPC campaign before you commit a major chunk of your PPC marketing budget on it.
You can test multiple ads simultaneously to compare and contrast your results.
Test for one variable at a time to get more useful results. Consider factors such as the times when you get the most clicks and how many conversions you actually get.
These are 5 PPC advertising tips that will help make your campaigns much more successful!